Books
I track what I read on Goodreads. Most of my ideas start in a book.
2026
Becoming Steve Jobs: The evolution of a reckless upstart into a visionary leader
Brent Schlender
Coco Chanel: The Illustrated World of a Fashion Icon
Megan Hess
The Diary of a CEO: The 33 Laws of Business and Life
Steven Bartlett
Ogilvy on Advertising
David Ogilvy
Born to Run
Bruce Springsteen
Discourses and Selected Writings
Epictetus
Made in Korea
Richard M. Steers
Being Digital
Nicholas Negroponte
Meditations
Marcus Aurelius
The Laws of Simplicity
John Maeda
Walt Disney: The Triumph of the American Imagination
Neal Gabler
Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice
Shunryu Suzuki
Creators: From Chaucer and Durer to Picasso and Disney
Paul Johnson
Losing and Finding My Virginity: The Full Story
Richard Branson
2025
Michael Jordan: The Life
Roland Lazenby
Foundation (Foundation, #1)
Isaac Asimov
The Everything Store: Jeff Bezos and the Age of Amazon
Brad Stone
Who Is Michael Ovitz?
Michael Ovitz
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship
Ben Horowitz
Think and Grow Rich
Napoleon Hill
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull
The Secret of the Ages: The Master Code to Abundance and Achievement
Robert Collier
The Autobiography of Benjamin Franklin
Benjamin Franklin
Eleven Rings: The Soul of Success
Phil Jackson
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Ken Kocienda
Made in Japan. Mister Sony - eine japanische Weltkarriere
Akio Morita
Invent and Wander: The Collected Writings of Jeff Bezos
Jeff Bezos
I Know Why the Caged Bird Sings (Maya Angelou's Autobiography, #1)
Maya Angelou
The Mamba Mentality: How I Play
Kobe Bryant
Shoe Dog: A Memoir by the Creator of Nike
Phil Knight
Arnold: The Education of a Bodybuilder
Arnold Schwarzenegger
Die Red-Bull-Story: Der unglaubliche Erfolg des Dietrich Mateschitz
Wolfgang Fürweger
Iacocca: An Autobiography
Lee Iacocca
Let My People Go Surfing: The Education of a Reluctant Businessman
Yvon Chouinard
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Howard Schultz
2024
The Best of Oprah's What I Know For Sure
Oprah Winfrey
Instant: The Story of Polaroid
Christopher Bonanos
Grinding It Out: The Making of McDonald's
Ray Kroc
Sam Walton, Made in America: My Story
Sam Walton
The Autobiography Of Malcolm X
Malcolm X
Basquiat
Eleanor Nairne
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller
Chronicles, Volume One
Bob Dylan
Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall
Steve Jobs
Walter Isaacson
It's All in Your Head
Russ
Decoded
Jay-Z
Modigliani
Doris Krystof
The Things You Can See Only When You Slow Down: How to Be Calm in a Busy World
Haemin Sunim
Scientific Advertising: 21 advertising, headline and copywriting techniques
Claude C. Hopkins
The Burnout Society
Byung-Chul Han
The Shadow of the Sun
Ryszard Kapuściński
2023
On Friendship
Michel de Montaigne
The Steal Like an Artist Audio Trilogy: How to Be Creative, Show Your Work, and Keep Going
Austin Kleon
How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician
Ari Herstand
How to Stay Sane
Philippa Perry
Outliers: The Story of Success
Malcolm Gladwell
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear
The Prince
Niccolò Machiavelli
The Little Prince
Antoine de Saint-Exupéry
Ikigai: Die japanische Lebenskunst
Ken Mogi
Born a Crime: Stories from a South African Childhood
Trevor Noah
Die Weisheit des Stoizismus. Wege zu Gleichmut und Gelassenheit (Geschenkbuch Weisheit 49) (German Edition)
Erich Ackermann
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel
2022
Staff Engineer: Leadership Beyond the Management Track
Will Larson
The Art of War: Annotated Edition (Alma Classics Evergreens)
Sun Tzu
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Seth Godin
The Business of the 21st Century
Robert T. Kiyosaki
The Practice of Not Thinking
Ryūnosuke Koike
On the Shortness of Life: Life Is Long if You Know How to Use It (Penguin Great Ideas)
Seneca
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Eric Jorgenson
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Safi Bahcall
As a Man Thinketh
James Allen
Kaufen Oder Mieten?
Gerd Kommer
Principles: Life and Work
Ray Dalio
The Effective Engineer: How to Leverage Your Efforts In Software Engineering to Make a Disproportionate and Meaningful Impact
Edmond Lau
The Courage to Be Disliked: How to Free Yourself, Change Your Life and Achieve Real Happiness
Ichiro Kishimi
Superintelligence: Paths, Dangers, Strategies
Nick Bostrom
Digital Minimalism: Choosing a Focused Life in a Noisy World
Cal Newport
Homo Deus: A History of Tomorrow
Yuval Noah Harari
A Brief History of Time
Stephen W. Hawking
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money—That the Poor and Middle Class Do Not!
Robert T. Kiyosaki
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
Stephen R. Covey
Flow: The Psychology of Optimal Experience
Mihály Csíkszentmihályi
The Alchemist
Paulo Coelho
Man's Search for Meaning
Viktor E. Frankl
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Gary Keller
Deep Work: Rules for Focused Success in a Distracted World
Cal Newport
Sapiens: A Brief History of Humankind
Yuval Noah Harari
Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek
How to Win Friends & Influence People
Dale Carnegie
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